The Gentlemen creates surge in sales for upper-class fashion

Last Updated: June 15, 2024By

Embracing the “Gentlemen” Style: From Old Money to Modern Swagger


In the realm of heritage checks and tweeds, where sharp tailoring meets the glint of expensive watches, lies a style coveted by many: the old-money English upper-class vibe showcased in Guy Ritchie’s binge-worthy Netflix series, The Gentlemen.

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So, how does one translate the flashy ensembles sported by the characters in this nobility-turned-gangster tale into everyday wear? Well, it’s been a hot topic online, from Susie Glass’s daring red velvet suit (played by the fab Kaya Scodelario) to Theo James strutting his stuff as Eddie Horniman in a three-piece tweed number, not forgetting his brother Freddy (played by the ever-charming Daniel Ings) rocking a hand-feathered chicken getup.

Pinterest is buzzing with searches like “Theo James aesthetic,” “flat cap,” “tweed jacket outfit,” and “vintage watches” ever since the show dropped. Asos is all in, offering tips on how to nail that Gentlemen style with their threads. Even the swanky Savile Row tailor, Henry Poole & Co, teamed up with Netflix for some exclusive cufflinks and a silky scarf.


And guess what? Brands featured in the series are cashing in big time. Cordings of Piccadilly is riding high, with their Wincanton trouser suit (as seen on the fabulous Lady Sabrina, played by Joely Richardson) and Follifoot coat (rocked by the stylish Freddy) selling like hotcakes. Clare Haggas, the brain behind those printed scarves, is seeing a spike in website visits, sales, and new faces.

But what’s the deal with The Gentlemen’s style? It’s all about capturing that upper-crust essence, those folks who inherit sprawling country estates. And you know what? It’s not as far-fetched as you might think. Even our foreign pals were surprised to find out that the quirky yet classy looks sported by English aristocrats on the show aren’t too far off from reality—definitely not your run-of-the-mill luxury.


Ings spilled the tea, saying, “The real duke of the house, he’d stroll down in his bright red cords and checked shirt while we were filming. And honestly, there’s nothing too outlandish about the Horniman clan’s fashion—it’s just them being them.”

Loulou Bontemps, the costume whiz behind the scenes, drew inspiration from everyday Brits, whether strolling the streets of London or the countryside. She handpicked those quintessentially British brands, giving the characters their unique flair.


But here’s the kicker: while us Brits might nod knowingly at these styles, our American friends often raise an eyebrow. And that’s something Guy Ritchie’s all about—making it believable, even if it’s jazzed up for the screen.

Ings spilled more beans, chatting about his character’s posh-yet-eccentric vibe, saying it screams “I’m fancy, and I know it.” Freddy’s all about those traditional country gent vibes, but with a twist. Picture this: flat cap on backward, woolly jumper paired with colorful cords—classic, but with a rebellious edge.

And let’s not forget the showdown between Ings and Ritchie over that iconic fur coat. Freddy’s all about making a statement, even if it’s a bit over the top. Ings won that round, convincing Ritchie that bigger is better.

Bontemps and Ings both agree: Ritchie’s got an eagle eye for style. Every watch, every pair of shades—it’s all carefully chosen to fit the character like a glove.

But there’s more to it than just looking good. Bontemps thinks there’s a shift happening, with folks leaning toward eco-friendly fashion. It’s all about embracing vintage, giving old threads new life.

The Gentlemen isn’t the only flick turning heads with its style game. Films like Saltburn are also giving us a peek into the world of old-money swagger, set against sprawling estates and opulent settings.

Helen Warner, the film fashion guru, reckons The Gentlemen’s style speaks volumes about British class quirks. It’s less about trends and more about timeless elegance, a privilege reserved for the elite.

Funny thing is, while us common folk might be tightening our belts, the aristos are having a moment. Maybe it’s our fascination with their opulent lives in the face of growing inequality. Who knows? But one thing’s for sure: The Gentlemen’s style is here to stay. So why not embrace a bit of that upper-crust charm in our own wardrobes?

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