The Buzz About Anti-Aging: Why Gen Z is Obsessed with Staying Young

Last Updated: June 13, 2024By

The Buzz About Anti-Aging: Why Gen Z is Obsessed with Staying Young

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Hey there! Have you ever noticed how younger folks these days are super into skincare? I mean, it’s like they’re on a mission to stop time! We’re talking about Generation Z, those born from the mid-90s to the early 2010s, and even the littler ones coming up, Generation Alpha. Believe it or not, kids as young as 10 are begging their parents for fancy anti-aging creams and serums.

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The Latest Craze: Anti-Wrinkle Straws

One of the latest trends among these young skincare enthusiasts is…drumroll, please…a funny-shaped straw! Yep, you read that right. This quirky little tool has taken TikTok by storm as the newest way to fend off wrinkles.

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(Imagine a pop-up here asking if you want to see some TikTok content about these straws. Just hit ‘Allow and continue’ to dive in!)

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So, what’s the deal? Why are people in their teens and early twenties so worried about getting older? We got some experts to spill the tea on this.

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Social Media’s Big Influence

Josie O’Brien, Health and Beauty Consumer Insights Director at Kantar

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“Social media is a huge influence,” says Josie O’Brien. “TikTok alone has millions of videos on this topic. We’re seeing a lot more teenage girls using skincare products, especially anti-aging ones. It’s like a new wave of influencers, even kids from famous families like the Kardashians, sharing their routines online.”

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She points out that teens are getting skincare and makeup tips from social media, regardless of whether they’re suitable or not. And let’s not forget the in-store experience! Trying samples and smelling products are big selling points for young shoppers. Brands like Drunk Elephant and Sol de Janeiro are all the rage right now because they know how to appeal to this crowd.

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The Doc’s Take

Dr. Ross Perry, Medical Director at Cosmedics Skin Clinics

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Dr. Ross Perry weighs in on the trend, saying, “Some aspects of this are good, like more young people using sunscreen, which is great for their future skin health. But a lot of it is driven by social media. There’s a lot of pressure to look perfect, and people see flawless skin and routines online and want to replicate them.”

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He also debunks the straw trend, calling it a gimmick. “There’s no real evidence that these anti-wrinkle straws work. Sure, puckering up and sucking on a straw might contribute to fine lines around the mouth, but it’s just another social media fad.”

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Beauty Standards and Self-Image

Phillippa Diedrichs, Professor of Psychology at the University of the West of England

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According to Professor Phillippa Diedrichs, the pressure to look a certain way isn’t new. “Appearance is a big part of feminine identity, driven by cultural and societal beauty standards. This affects girls, women, and gender-diverse people. Historically, women have faced pressure to conform to certain looks because they’re often objectified in society.”

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She explains that this has led to a lot of self-objectification among women and girls, where they see their bodies as objects to be modified. “It can seem like they’re being vain or trivial, but there’s a huge cultural push behind it. Those who meet these standards are often the most celebrated.”

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The Dermatologist’s Insight

Dr. Emma Wedgeworth, British Cosmetic Dermatology Group

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Dr. Emma Wedgeworth offers another perspective, saying, “Unlike smoking or drinking, skincare is seen as a harmless way to play at being older. Brands love it because it’s turned into a luxury accessory. There are so many myths out there about what you need to do to keep your skin healthy, and this often works in the brands’ favor.”

She highlights that our society is obsessed with youth. “We’re supposed to be getting more enlightened as a society, but we’re still hung up on valuing youth over maturity.”

So, there you have it! The obsession with anti-aging among Gen Z and even younger kids is fueled by social media, cultural pressures, and clever marketing. Whether it’s fancy straws or luxurious creams, the quest for eternal youth is definitely in full swing. What do you think? Is it worth all the fuss, or just another passing trend?

FAQ

Q: Are anti-aging products safe for teens?
A: Generally, most skincare products are safe, but teens should be cautious and maybe consult with a dermatologist before starting any intense anti-aging regimen.

Q: Do anti-wrinkle straws actually work?
A: Not really. They’re more of a gimmick than a proven solution.

Q: Why are brands targeting younger audiences with these products?
A: Younger audiences are highly influenced by social media and trends, making them a lucrative market for beauty brands.

Q: Is there a benefit to starting skincare routines early?
A: Yes, some habits like using sunscreen can be beneficial, but it’s essential not to go overboard with products that aren’t necessary for young skin.

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