Shopping Trolleys: The Unexpected Fashion Trend

Last Updated: June 13, 2024By

Shopping Trolleys: The Unexpected Fashion Trend

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You might think shopping trolleys are just for older folks hauling groceries home. But guess what? They’re now a hit with shoppers of all ages, thanks to a trendy makeover that’s all about “nanna glamour.”

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A New Trend on the Streets

High street stores are reporting a big rise in demand for these handy “wheelie bags.” People see them as a great alternative to carrying heavy supermarket bags or even driving to the store. John Lewis, a big department store, said shopping trolley sales have jumped nearly 80% in the past six months compared to 2023. This surge in popularity has led them to stock more styles.

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Fashion gurus say this trend is all about blending “high fashion with comfort and convenience” for a modern, quirky look. Beth Pettet, John Lewis’s head of fashion, explained it perfectly: “Take the rise in loafers, for example; much more comfortable than heels, but they can still give an outfit a high-end finish.”

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The Comeback of the Wheelie Bag

Shopping trolley bags are a lifesaver for carrying heavy items. They used to be seen as a fashion no-no, but now they’re making a big comeback. Early adopters faced some teasing and criticism from friends and family. But they got the last laugh when luxury brands like Chanel and Louis Vuitton released their designer versions.

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Nowadays, pulling a shopping trolley is no longer a sign of old age. In fact, “old lady” style is a hot trend right now. Think crochet tops, silk scarves, loafers, and brooches. Younger women are all over these styles.

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Engineering Meets Style

Modern shopping trolleys have come a long way from the clunky, tartan ones you might remember. Just like baby prams have evolved into sleek “travel systems,” today’s trolleys are smartly designed with lightweight, waterproof materials. There are even foldable versions to save space and six-wheeled “stair climbers” for those living in top-floor apartments.

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Some trolleys come in limited edition fabrics and can be customized. You can pick the bag, frame, and wheel color, although these fancy versions can be pricey. But you can still find a good basic model at places like Argos or Ikea for around £25.

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The New Faces of Trolley Users

Shopping experts say young professionals living in cities are driving the demand. Many don’t own cars and want to do their weekly shop in one go. Plus, these trolleys are now designed with men in mind too. The “Basket” by the Spanish brand Rolser, for example, has off-road wheels and a 58-liter capacity. Its ads even feature a beanie-wearing hipster on a skateboard!

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Jackie Clover, founder of the posh British brand Sholley, said people have been asking for brighter colors and younger designs. Her sales are up, with high demand for eye-catching colors like “moc-croc” pink and green bags. She thinks the pandemic changed people’s attitudes towards trolleys. “Covid made people try new things, like walking more, and those habits have stuck,” she said.

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Real Customer Experiences

John Lewis sells two Rolser trolleys, and both are currently sold out. The reviews on their website are glowing: one buyer said, “Had a stigma about buying one until I saw this,” and another loved how “lightweight and glides along nicely.” One happy customer even said it “gives me the confidence to walk to the shops instead of using my car and paying to park.”

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So, if you’re tired of lugging heavy bags or just want to join the latest fashion trend, maybe it’s time to get yourself a stylish shopping trolley. Who knew they could be so cool?

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