Princess Diana’s Timeless Influence on Fashion

Last Updated: June 10, 2024By

Princess Diana’s Timeless Influence on Fashion

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Hey there, fashion lovers! Let’s take a trip back to the early nineties. Picture this: Princess Diana, in a cool varsity jacket and a midiskirt, doing the school run. This isn’t just a retro Instagram moment – it’s pure fashion gold. Sabato De Sarno, the genius behind Gucci’s latest designs, says outfits like Diana’s are his London muse. And guess what? Gucci’s showing their latest collection in London because of this very inspiration!

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A London Fashion Show with a Twist

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The big event is happening at the Tate Modern on Monday night. De Sarno is pumped about it. “I’ve visited London tons of times, mostly for work, and this city’s vibes – its people, art, and music – have always sparked my creativity,” he shares. “I want to show how London and its amazing people have shaped my designs.”

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Why London?

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London is a melting pot of styles and energies. “It’s a place where everyone’s ideas mix together,” says De Sarno. “It’s not just one style – it’s about blending opposites in a unique way.” This city’s magic lies in making the unlikely work together seamlessly.

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Princess Diana: A Style Icon

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Diana’s look was all about breaking the mold. De Sarno admires this. “[Her] jacket looks like she borrowed it from someone else’s closet. I love that mix of contradictions – making different styles click.” And it’s not just Diana. Modern London icons like Little Simz and Kate Moss are also part of Gucci’s style narrative.

Gucci’s London Connection

Even though Gucci screams Italian luxury, it has deep London roots. Founder Guccio Gucci worked as a porter at the Savoy hotel in the late 1800s. This job taught him about high-end luggage and the art of blending aristocracy, bourgeoisie, and artists. These experiences shaped Gucci’s beginnings as a luggage brand in 1921.

De Sarno’s Journey with Gucci

Taking over from Alessandro Michele in 2023, De Sarno has brought a fresh, minimalist vibe to Gucci. “I’m building a house, room by room, paying attention to every detail,” he says. His first women’s show was all about classic styles. The next one explored sensuality. And this collection? It’s all about romanticism, but with his unique twist.

Facing New Challenges

Despite De Sarno’s fresh take, Gucci’s sales dropped by about 20% in early 2024. The brand’s parent company, Kering, is banking on this London show to reignite Gucci’s spark. Just like Guccio Gucci’s London adventure did all those years ago, De Sarno hopes this show will breathe new life into the brand.

So, next time you see a picture of Princess Diana rocking that varsity jacket, remember – it’s not just a fashion moment. It’s a legacy, an inspiration that continues to influence and shape the fashion world today.

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