Dion Lee: The Aussie Brand Shaking Up the Fashion World

Last Updated: June 9, 2024By

Dion Lee: The Aussie Brand Shaking Up the Fashion World

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Have you ever heard of Dion Lee? If you haven’t, you’re missing out on one of Australia’s coolest fashion labels. Known for dressing celebs like Taylor Swift, Dua Lipa, the Duchess of Sussex, and Troye Sivan, Dion Lee is a big name in the fashion world. But right now, things aren’t looking so good for the brand. Let’s dive into what’s going on.

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A Major Setback

Dion Lee, the brand that brought us some seriously stylish threads, is facing a major challenge. Recently, the Australian retail chain Cue decided to pull its investment from the label. This move forced Dion Lee to call in administrators to figure out the brand’s future and hopefully attract new investors.

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The Situation in Australia and the US

Dion Lee’s Australian arm is now under the administration of Antony Resnick from the insolvency firm dVT Group. Resnick and his team are working hard to assess all options for the US business too. Dion Lee has six retail stores in Australia and one in the US, which opened in Miami last year. The US market is a huge deal for the brand.

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What’s Next?

Resnick said, “We are in the very early stages of our administration process and our focus right now is on speaking with the Australian and US-based team and getting across all the relevant operational and financial data.” Basically, they’re trying to figure out the best way to move forward. But don’t worry, the retail stores in Australia and the online store will keep operating for now.

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From Sydney to New York

Dion Lee, the designer behind the brand, has come a long way since his days in Sydney. Born in Sydney and now based in New York, Lee graduated from Tafe New South Wales’s Fashion Design Studio in 2008. This school has some famous alumni like Akira Isogawa, Bianca Spender, and Nicky Zimmermann. Lee started his brand in 2009 and debuted his first womenswear collection at Australian fashion week when he was just 23.

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The Boy Wonder of Australian Fashion

Lee quickly became known as the “boy wonder of Australian fashion.” His designs are luxury, body-conscious, and a mix of traditional tailoring with experimental construction. People love how his clothes are sculptural and technical, yet still sensual.

Making Waves in New York

Since 2013, Dion Lee has been a regular at New York fashion week. That was also the year he teamed up with the Australian retailer Cue. But on Thursday, Cue announced they were stepping back from the label to focus on their other operations, Cue and Veronika Maine.

Eyes on China

Earlier this year, Dion Lee showcased a runway show at Shanghai fashion week, aiming to tap into the Chinese market. This was a big move for the brand, showing its ambition to go global.

The Future Looks Bright

Despite the current challenges, Resnick is optimistic. “The Dion Lee brand is one of a handful of Australian fashion brands that has been able to break into international markets in recent years and there is no doubt as to the high creative regard in which it is held,” he said. The brand is regularly worn by cultural icons and influencers, known for its unique designs. This should attract both local and international investors.

Dion Lee has had its ups and downs, but one thing’s for sure: it’s a brand with a lot of heart and style. Keep an eye on it because this isn’t the last we’ll hear from Dion Lee.

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