BAT’s Bid to Export 10-Packs Sparks Criticism from Anti-Smoking Group

A major player in the tobacco industry, British American Tobacco (BAT), is stirring controversy with its push to export 10-packs of cigarettes to Sudan, a country ravaged by war. This move has drawn sharp criticism from smoking campaign groups concerned about the impact on youth.

Lobbying for Change

BAT’s subsidiary, Pakistan Tobacco Company (PTC), is lobbying the Pakistani government to permit the production and sale of 10-pack cigarettes, which are currently banned in Pakistan along with over 80 other countries. These smaller packs, according to the World Health Organization, make smoking more accessible to young people.

In a leaked letter obtained by the Guardian, PTC revealed its plans to manufacture 10-packs for export to Sudan, where such packs are not prohibited. The company argues that this change in Pakistan’s law would benefit both the country’s economy and its export potential.

Ethical Concerns

The Campaign for Tobacco-Free Kids (CTFK) has strongly condemned this move, emphasizing the potential harm to vulnerable populations, especially minors. Mark Hurley, vice-president at CTFK, criticized BAT for exploiting loopholes and targeting young consumers with cheaper, smaller packs.

International Obligations

Over 180 countries, including Pakistan and Sudan, are bound by the World Health Organization’s Framework Convention on Tobacco Control (FCTC), which aims to curb tobacco consumption, particularly among minors. Despite this, BAT’s actions highlight the challenges in enforcing such agreements.

Regulatory Hurdles

BAT’s export plans are contingent on regulatory approval from the Pakistani government. The company assures compliance with local laws and emphasizes its marketing practices aimed at preventing underage sales.

Previous Controversies

This isn’t the first time BAT has faced scrutiny. Past investigations revealed its marketing strategies in conflict zones, raising questions about responsible business practices in fragile regions.

Despite assurances of responsible marketing, BAT’s pursuit of new markets continues to spark debate over ethics and public health concerns.