Last Updated: June 8, 2024By

@@@@@Embracing the Crinkle: The New Wave of Fashion@@


The Cannes film festival is where the magic happens. It’s all about the glitz and glamour, from the tip of the elegant gown to every last wisp of hair, meticulously styled by glam squads. So, when Greta Gerwig, the director and president of the Cannes jury, strutted onto the red carpet in a wrinkled dress last week, it raised more than a few eyebrows. You’d think someone’s head would roll for such a fashion faux pas, right?


But hold your horses! Gerwig wasn’t just casually wrinkled due to a bumpy car ride. No, her hot-pink Balenciaga couture gown was deliberately creased, from its lopsided shoulder to the very edge of its hemline. It looked like it had been through a wrestling match with a hot tin roof.


This crinkled creation isn’t just a one-off; it’s part of a broader trend where wrinkles are having a moment. Millennials and Gen Z are ditching their irons faster than you can say “pressed shirt.” A recent study found that a whopping one in three folks under 35 don’t even own an iron, compared to a whopping 90% of the over-45 crowd. Why? Well, reasons range from not owning clothes that need ironing to just plain not caring about it. Who needs smooth clothes when you can rock the crinkled look, right?


Speaking of which, my gang of thirty-somethings only dust off the iron for weddings and job interviews. We’re more afraid of crow’s feet than creases in our clothes!


Now, about those TikTok “hacks.” People are getting creative, using everything from hair straighteners to bed linen sprays to fake that ironed look. And then there’s Steamery, with its trendy handheld steamers in every pastel shade imaginable, offering a chic alternative to the classic iron.

But where did this love for creases come from? Well, it’s been brewing for a while. Remember Nicole Kidman strutting her stuff in a similar crinkled number back in 2022? Yeah, that’s where it all started. Even the high-end brands are jumping on the crinkle train. Selena Gomez rocked a creased dress from an Aussie label, and Tibi is selling shirts that have been through a “crinkling machine” for that perfectly imperfect look.

And it’s not just clothes. Crinkled linen tablecloths are all the rage now, replacing those painstakingly ironed ones. Design guru David Stark even described an unironed tablecloth as an “experiment in wabi-sabi,” embracing imperfection in all its glory.

Sure, some folks will always be slaves to the iron. But if you’re feeling adventurous, why not give the crease a whirl? Just remember to make it look intentional, like you’re channeling Mrs. Prada herself.

So, are you ready to embrace the crinkle?

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